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Grey Matters: CFO's Third Annual Knowledge Capital Scorecard

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THE SCOPE OF KNOWLEDGE

How knowledge capital compares at the top companies.






IndustryKnowl. Capital ($ millions)Knowl Earnings '99 ($ millions)Change in Knowl. Earnings '98-'99 ($ millions)Knowl. Capital / Book ValueMarket Value / Book ValueMarket Value / Compre- hensive ValueMarket Value 8/31/00 ($ millions)
AEROSPACE & DEFENSE
Honeywell Int'l33,8392,1572353.603.30.7130,891
Lockheed Martin27,3581,417-3334.201.80.3411,407
Boeing23,4471,5906141.903.81.3046,270
Northrop Grumman15,901894654.501.50.285,440
Raytheon8,356800-5950.800.90.509,457
AIRLINES
Delta Airlines10,792709-152.101.20.386,071
AMR9,230425-1741.400.7.314,920
Southwest Airlines6,668374682.203.71.1711,280
U.S. Airways3,42025160NMNM0.722,280
BIOTECH
Amgen20,7861,0411366.022.43.2077,958
Medimmune4,409124366.124.33.4417,651
Biogen4,377219444.410.21.9010,229
Chiron1,50880170.85.42.959,863
CHEMICALS
DuPont49,0852,543233.73.50.7546,779
Dow Chemical29,0911,8447483.22.00.4717,761
PPG Industries9,948632633.12.20.537,045
Air Prods & Chems6,245379422.42.90.877,746
Rohm & Haas4,656280-291.31.80.776,356
COMPUTER HARDWARE
IBM128,1866,5972126.712.11.58232,413
Dell Computer83,5192,49054712.917.51.26113,251
Hewlett - Packard49,8572,598-3403.48.21.85119,385
EMC45,9581,5693896.932.24.06213,677
Sun Microsystems44,5601,8494706.127.73.91202,719
COMPUTER SOFTWARE
Microsoft188,7878,5262,4064.68.91.60368,819
Oracle54,3042,3149048.439.44.19254,509
Computer Associates39,9081,7822795.72.70.4118,763
Veritas Software16,9881761435.315.12.4048,465
Siebel Systems6,180176536.945.65.7640,715
ELECTRIC UTILITIES
AES28,4866911977.17.30.9029,119
Duke Energy15,3809342111.62.91.1027,531
Southern10,3518471771.12.10.9919,418
FPL Group5,385391670.91.70.859,488
Dominion Res3,358418770.51.81.2212,604
ELECTRICAL
Emerson Elec.24,7171,4261303.94.50.9128,273
Rockwell Int'l.9,431536163.52.80.627,534
Cooper Industries5,950363273.31.80.433,292
American Pwr Conversion4,311199324.34.60.874,629
FOOD/ BEVERAGES
Coca-Cola67,1653,4843947.314.21.71130,326
PepsiCo50,4802,334677.59.11.0861,593
H.J. Heinz18,5651,0648511.48.10.6513,223
Unilever18,3901,306363.04.41.1027,007
Campbell Soup13,0228354795.181.30.8511,140
FOREST PRODUCTS
Kimberly- Clark25,3081,5792014.55.61.0231,514
International Paper11,3691,1038410.91.20.6315,361
Georgia Pacific8,8848543692.21.10.354,568
Weyerhaeuser5,7625722850.81.50.8110,322
Williamette Industries1,044221690.51.51.013,331
HOME PRODUCTS
Procter & Gamble63,4503,8821435.26.61.0780,719
Gillette26,1451,34312411.013.31.1131,590
Colgate- Palmolive19,2961,09710911.817.81.4029,257
Clorox8,151502964.54.70.868,517
Avon Products7,67545524NMNM1.279,304
INDUSTRIAL
Tyco International56,1842,9706403.76.31.3496,177
United Technologies25,8561,5644383.43.90.8729,231
Caterpillar23,1321,166544.22.30.4412,705
Illinois Tool Works15,8009571133.13.30.8116,922
Ingersoll- Rand14,453819774.52.30.427,340
MEDIA
Walt Disney53,0122,126592.23.51.0782,396
Viacom16,7596461880.32.11.55102,113
Clear Channel Comm.9,5364471190.92.71.4027,518
MOTOR VEHICLES
Ford Motor90,3386,6851,6803.72.10.4450,951
General Motors55,0264,2572821.91.30.4638,758
Delphi Automotive Sys13,413962973.82.60.549,205
Johnson Controls8,573480743.51.90.424,589
Paccar4,159306-41.91.50.513,246
NEWSPAPERS
Gannett17,7331,0871373.83.20.6714,928
Tribune10,3885021401.71.70.6610,999
New York Times5,619336444.24.90.956,594
Knight Ridder4,921329123.02.50.634,127
Dow Jones3,562210106.610.11.335,467
OIL
Exxon Mobil114,3478,5448781.74.21.57284,382
Royal Dutch Petroleum27,2583,8185850.83.72.10131,204
Chevron24,5592,2101,0261.32.91.2755,150
Phillips Petroleum8,6978771981.73.11.1415,756
Unocal8,453376423.43.30.748,106
PHARMACEUTICALS
Pfizer128,6105,7963,0178.618.21.90273,069
Merck109,2176,5839028.612.61.32160,694
Johnson & Johnson76,4464,3366994.37.11.35127,891
Bristol Myers Squibb74,0024,2544248.311.71.26104,255
Pharmacia55,3732,1935434.76.51.1375,998
Eli Lilly48,1632,6413288.715.01.5482,453
RETAIL
Wal-Mart Stores81,2394,8671,1672.97.51.94211,872
Sears Roebuck23,4571,4211153.61.70.3610,697
Target15,4068851282.63.50.9820,999
Costco6,006349401.53.81.5215,404
Kohls5,504250502.99.82.5018,486
SEMICONDUCTORS
Intel208,6419,5022,7495.713.72.05502,711
Applied Materials44,6671,8561,0907.311.41.3870,011
Texas Instruments39,3901,8601,0123.18.72.11109,810
Broadcam5,704137386.865.88.4855,509
SPECIALTY RETAIL
Home Depot48,8492,2306213.58.01.77111,287
Lowes10,9625671712.13.31.0617,154
CVS10,320512842.63.71.0214,504
Walgreen9,243510732.38.22.5033,231
Radioshack4,552271606.315.22.0810,962
TELECOM
Verizon Communications114,4646,4621,2773.33.50.80118,573
SBC Communications113,6186,9032,7304.05.01.00141,514
AT&T81,2214,851-2220.71.10.62118,288
Bellsouth53,8123,5686603.34.31.0070,185
Worldcom23,2771,772300.41.91.35104,734
TELECOM EQUIPMENT
Cisco Systems162,2184,9102,4346.118.52.60489,845
Lucent Technologies62,8243,2203152.45.31.57139,633
Motorola26,9471,6841,0161.33.71.6278,639
Owens Corning24,7868672103.312.62.9796,184
Qualcomm19,3176721923.37.71.7844,610


NM = Not meaningful
The various measures of knowledge earnings included in this survey were designed by Prof. Baruch Lev, who retains the exclusive rights to the measures. These knowledge-based measures should not be used in any form without the written permission of Professor Lev. Marc Bothwell, vice president and portfolio manager at Credit Suisse Asset Management, contributed to the development of the measures and performed the required programming and computations. Professor Lev has a patent pending on these measures. For more information, see http://www.baruch-lev.com/.


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