Guess? What

The only way to slow down on the run, on which riders can hit 90 mph, is to rake the ice with the metal toes of the shoes designed for the sport. "If you rake hard, you're OK," says DiGiacomo. "It's when you try to go faster that you get into trouble." He's flipped out of the run more than once.

DiGiacomo is so smitten with the run that he wrote a book about it, Apparently Unharmed (Texere Publishing, 2000). That's how Cresta announcers describe the condition of riders who crash, then walk away. When DiGiacomo was shopping the book to publishers, he met a principal at Texere who not only agreed to publish the book, but also offered him the CFO job.

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