Jenson's brief tenure at Delta was marred by a highly publicized incident, when his kids bumped some first-class ticket-holders into coach and delayed a flight. But Jenson, who could not be reached before our deadline, is clearly not on the run. The Amazon job "is one of those rare opportunities--once in a generation--to play in a field where history will be made," he said in a statement.
Jenson's job at Amazon will be to provide investors with Amazon's path to profitability, says Genni Combes, a senior analyst at Hambrecht & Quist LLC. "Equally important is return on assets and cash-flow metrics," says Combes. Jenson, she says, "is going to have to continue communicating constantly."


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