Consolidate. Use scenario modeling, G&A cost management, and a focus on achievement-to-plan in order to simplify the chain where it makes sense.
Intensify Lean and Six Sigma efforts. Be the "steward of savings" by extending Lean concepts into non-supply-chain areas as one way to drive more cost savings. Help the company gauge supply-chain performance based on cash flow, not P&L.
Rationalize SKUs. Transform typical one-time efforts into a continuous process, structure data more formally, and collaborate with operations and sales.
Focus on marketing/advertising. Bring stronger ROI measures to bear, work toward repeatable capability for successful initiatives, and serve as a clearinghouse for future MAP (marketing/advertising/promotions) investments.
Support innovation. Develop a repeatable mechanism to gauge lifecycle profitability, conduct new-product margin analysis, and provide discipline on "when-to-exit" decisions.
Reader CommentsDisplaying 1 of 1
Marcelle Green
Sep 15, 2009 1:51 PM ET
Good Advice
Russ, Thank you for sharing this insight. A lot of businesses have been having a hard time forecasting and projecting … more
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