Some firms, such as Intel, seem to have chosen to take things quarter by quarter. The giant chipmaker said in January that it would not issue an official forecast for the first quarter of 2009 after its fourth-quarter 2008 profit plunged by 90 percent. Several retail chains have also stopped providing monthly sales estimates because they cannot see what the future holds. Retailers, chipmakers and firms in many other industries may have a long wait before the economic fog finally lifts.
Managing in the Fog
(continued)
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Reader CommentsDisplaying 1 of 1
Adam Gordon, Author, Future Savvy, Amacom, NY, 2009
Jan 10, 2010 2:09 PM ET
Forecast quality unrelated to the downturn
'... has decided against issuing a 2009 financial forecast to investors, arguing that it is difficult to predict what … more
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