Given all the challenges that companies face today, how do you rally your staff?
We focus on controlling what we can control. We can't control what happens to the ruble or the peso, but we can control our emphasis on productivity, on revenue and margin management, on capital spending and working-capital management, and on the essence of this business: customer service and execution at the point of sale. That's not necessarily a finance function but that's what the organization can control. We try to be very prepared and granular, because this is a transaction-intensive and people-intensive business. It's not about building 747s, it's about selling 85 billion servings of beverages a year.
What's your personal consumption like?
Well, I'm drinking a Diet Pepsi right now, with our cool new graphics on it. I'm good for several bottles of Diet Pepsi and Aquafina a day, and I dabble in some of our other products.


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Tom Lincoln
Apr 25, 2009 1:19 PM ET
No Silos
It is great to see a public company working in a collaborative effort, without silos that so often discourage … more
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