For us, one of the benefits of the advertising revenue model is that when someone is researching, say, a dream trip to Tahiti, maybe they're not going to do it for two years, but they could start planning it today, and so we're making money on that because we're advertising supported. Booking fees will be a fraction of our revenue.
What are the most important qualities for the CFO of a start-up company?
You're very involved in the planning and the deals. It's fishing where the fish are, not just reporting on what's happening. You're a business partner. When I was looking at my next set of opportunities, there was green tech and hardware, but I couldn't bring as much to them as a business partner because I didn't have any domain expertise there. If you're a CFO at a big company and you think start-ups look attractive, if you have expertise in the start-up's domain, that's a good opportunity.
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