Cut or Grow? It Depends

The Duke University/CFO magazine Global Business Outlook Survey recently asked chief financial officers to rank their strategic priorities for 2009. The tug-of-war between revenue growth and cost-cutting was evident, with a strong number of responses in both categories. Ultimately, the top priority depended on company size. Smaller companies were more likely to emphasize growth; north of $1 billion, cost-cutting carried the day.