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Forget What You Think You Know

To succeed in emerging markets, toss out old assumptions – and consider packing your bags.

February 1, 2011

Finance chiefs, by their nature, rarely need to be reminded that, "If it sounds too good to be true, it probably is." But with domestic demand sluggish at best, many are looking to overseas markets for growth, and there is a marked tendency to put on rose-colored glasses when doing so. Read more...

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