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  • Finance vs. Marketing

    Why they still don't see eye to eye on measures of return. May 1, 2007

  • Six Stigma?

    Critics have long contended that the further Six Sigma strays from its manufacturing roots, the less effective it becomes. March 28, 2007

  • Did Bush Set Employee Health-Benefit Ceiling?

    Employers might find the Bush tax plan provides a useful benchmark for capping health-benefit spending. February 6, 2007

  • Super Bowl ROI

    Advertising during the Super Bowl costs a fortune. But CFOs of the companies that do say the results are worth it, and surprisingly easy to measure. February 1, 2007

  • Links Still Missing

    Executives have been slow to accept scorecards as a vehicle for managing strategy, rather than another measurement tool. January 29, 2007

  • A Metrics Mess

    Marketing is changing in leaps and bounds. The metrics to show whether that's a good thing for the bottom line will have to wait. December 27, 2006

  • More Is Less: The US Airways Delta Bid

    US Airways contends that a merged emergence from bankruptcy offers far greater profit potential than a stand-alone Delta. November 15, 2006

  • A Casual Turnaround

    The chief financial officer and chief operating officer of Casual Male Retail Group talks about how two down-at-heels retailers combined to produce growth. June 20, 2006

  • Can SOX 404 Be Measured?

    Panelists at the SEC's roundtable came up short when it came to numbers that could measure the financial impact, good or bad, of SOX 404. May 16, 2006

  • Trimming Hemlines and Deadlines

    The faster pace of the apparel industry has prompted companies to focus more on the speed of inventory turnover. April 24, 2006

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