Metrics

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  • Bankruptcy's Buoyant Crystal Ball

    In the current crunch, smart CFOs need to gauge how overextended their companies are before taking on a new client or embarking on an expansion, a turnaround expert says. October 22, 2008

  • Who Moved My Cheese? Kraft Joins Dow

    With AIG taken over by the feds, Kraft Foods takes the insurer's former slot in the Dow Jones Industrial Average. September 18, 2008

  • Counter Attack

    As phony goods flood the market, companies fight to protect their brands. June 1, 2008

  • ROC Solid

    Why return on capital could be the metric that best helps companies achieve higher returns. June 1, 2008

  • Still Processing

    CFOs still spend too much time on transactions and too little on analysis. When will this change? February 22, 2008

  • ROI of Humans

    Companies still struggle to measure the value of employees. October 1, 2007

  • IHOP's Thomas Conforti: The Right Mix

    The week that IHOP acquired Applebee's in a $2 billion deal, finance chief Tom Conforti talked to CFO about why the target company's business model is a thing of the past, and what it's like to swallow an elephant. September 1, 2007

  • What's Your Fraud Score?

    Receive the wrong grade on this test, and your auditor may be scouring your company's financial statements for evidence of earnings management. August 17, 2007

  • Growing with the Flow

    A new metric shines a light on whether growth needs to come at the expense of free cash flow. July 11, 2007

  • Measuring Up

    Many companies still struggle to use metrics effectively. It may be that fresh thinking is what really counts. June 1, 2007

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