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This Disaster Is No Movie

Stalled contract talks between Hollywood studios and the Screen Actors Guild provide a script for savvy negotiating.

September 1, 2008

The summertime standoff between Hollywood studios and the Screen Actors Guild (SAG) yielded some useful lessons for executives interested in honing their negotiating skills.

At press time, SAG was still rejecting an offer from the studios' negotiating arm, the Alliance of Motion Picture and Television Producers, to replace a contract that expired in June. As with the writers and directors before them, SAG is focused on winning better terms for any revenue derived from new media entertainment, such as sitcoms that are downloaded from the Internet. Read more...

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