Corporate Performance

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  • Good News, Bad News

    Selling a new growth strategy is never easy, especially if it first calls for more pain. Just ask Reuters CFO David Grigson. October 6, 2005

  • The Meaning of Free Speech

    The acquisition by eBay of Skype is a helpful reminder to the world's trillion-dollar telecoms industry that all phone calls will eventually be free. September 21, 2005

  • Spend or Cut?

    A new metric helps CFOs deal with an old dilemma: whether it makes sense to invest in growth or to cut costs. September 1, 2005

  • Building the Healthy Corporation

    It is difficult, but vital, for managers to strike a balance between the short and long terms. July 12, 2005

  • Budgeting in the Real World

    More companies are writing budgets that reflect strategy and reduce frustration. July 12, 2005

  • Boosting Returns on Marketing Investment

    Rules of thumb from the 1960s and '70s are losing their effectiveness. What's required is a more rigorous approach that treats marketing expenditures as investments. June 14, 2005

  • Airlines Fight to Stay Aloft

    United hammers out an agreement with two unions that avoids a crippling strike and clears the way for its parent to emerge from bankruptcy; Delta restructures a loan agreement to improve its cash flow; Northwest relies on more-modest measures. June 2, 2005

  • Kremed!

    The rise and fall of Krispy Kreme is a cautionary tale of ambition, greed, and inexperience. June 1, 2005

  • Extreme Competition

    The forces of globalization, technology, and economic liberalization are combining to make life harder than ever for established companies. May 24, 2005

  • Capital Ideas: Back to the Future of Valuation

    The inventor of a new valuation model claims to have a roadmap for value creation that includes signposts on how to set, track, and meet growth goals. April 7, 2005

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